🌈 Cracking Open Possibility: The Story of Kiwifruit Coaching

Cowritten by: Charlie (he/they), Founder of Everywhere Is Queer + Hazel Bloom (she/her), Founder of Kiwifruit Coaching

In a world where queer folks are often forced to navigate systems not built for us, Hazel Bloom (she/her) decided to build her own. She’s the vibrant, determined force behind Kiwifruit Coaching—a radically compassionate space where queer and neurodivergent people are invited to come as they are, shed the weight of societal expectations, and start walking toward a life that feels like their own.

Hazel’s journey to creating Kiwifruit Coaching didn’t start with a business plan—it started with a deep need. When she first realized she was transgender, Hazel found herself completely adrift. The resources she needed? Scarce. The therapists who actually got it? Even scarcer. So she did what many queer people have had to do: she carved out her own path. What began as a search for identity quickly became a mission to ensure no one else had to feel as lost or unsupported as she once did.

And she didn’t just talk about change—she embodied it. From nervously walking around Capital City Pride in Olympia, WA with no visible transfeminine representation in sight, to hosting her own booth just a year later, Hazel made sure that someone like her was seen, heard, and celebrated. With her wife Hannah by her side (and three cats and a dog at home!), she launched Kiwifruit Coaching in the thick of the 2024 election season—turning despair into action and community care.

Rather than pursue a path riddled with debt and colonial gatekeeping, Hazel trained through The Academy of Modern Applied Psychology and grounded her practice in lived experience. Her style blends life coaching with a deeply intuitive, trauma-aware approach—what one client lovingly called “anti-therapy therapy.” It’s not about sterile diagnoses or clinical detachment. It’s about human-to-human connection, storytelling, and breaking through stuck narratives together.

Hazel (right) was awarded the Community Reinvestment Project Grant by the Greater Seattle Business Association!

💫 Coaching Rooted in Queerness & Care

The soul of Kiwifruit Coaching is authenticity. Hazel’s work is built on helping folks discover what they want out of life—not what society demands of them. She works especially well with queer, neurodivergent clients navigating anxiety, depression, ADHD, Autism, OCD, suicidal ideation, and family estrangement—because she’s lived through all of it herself.

She doesn’t just allow you to show up fully—she expects it. No need to translate your identity, no need to overexplain your gender. Whether you’re trying to unmask, unpack trauma, or unlearn the bullshit you’ve been handed, Hazel is right there with you, matching your pace, honoring your process.

Her pricing reflects her mission, too. Sessions are capped at $80/hr, and she offers pro bono and sliding scale options because, as she puts it, “the people who can’t afford support are often the ones who need it the most.” Her work is values-driven, not profit-driven. In fact, it’s run more like a grassroots collective than a business.

And now, thanks to a well-deserved GSBA Community Reinvestment Project Grant, Hazel is expanding her reach while staying rooted in accessibility, mutual aid, and community support.

Hazel working her Pride Booth

💬 Building Community, One Queer at a Time

Hazel’s coaching practice isn’t limited by geography. As an online Queer Life Coach, she’s built a space that’s open to anyone, anywhere. Her support groups, events, and Discord community (Queer Peers) are growing steadily, creating digital refuges for people who’ve long felt like outsiders.

Inclusivity isn’t a buzzword at Kiwifruit Coaching—it’s a lifeline. Hazel works with clients across the 2SLGBTQIA+ spectrum, especially those navigating early transition, non-binary identities, and late-blooming realizations. She knows what it feels like to fight to be called they/them, to try and explain your worth to a system that doesn’t see it, and to crack your own egg in your own time.

Oh, and did we mention she and Hannah made and gave out nearly 400 handmade Pride Flag Friendship Keychains at Pride this year? That’s the kind of grassroots joy that defines everything Hazel does.

🧠 A Few Steps Ahead, Never Above

Hazel doesn’t pretend to have it all figured out—but she’s fiercely committed to being a few steps ahead on the trail, clearing the path for others. She left a toxic job at a credit union where she faced constant misgendering, cashed out her 401k, and bet on herself. And she’s been proving herself right ever since.

Her advice for other queer folks dreaming of starting their own thing?

"Stop waiting for permission. Make your own opportunities. Be yourself loudly and unapologetically—the right people will find you. If you let fear run the show, everything becomes generic. Let your weird light shine.”

💖 Queer Joy = Resistance

To Hazel, queer joy is radical. It’s resistance in action. It’s helping someone love themselves in a world that tells them not to. It’s making art. Creating community. Showing up, even when it’s hard. It’s growing into the version of yourself you never thought possible—and seeing that reflected in the eyes of others who believe in you.

Queer joy is Hazel’s daily mission. It’s in every coaching session. Every free support group. Every handmade keychain. Every support group circle where a lonely person finally feels seen.

🔥 Hazel’s Soundtrack & Inspirations

What does transformation sound like? For Hazel, it’s:

• “Seize the Power” by YONAKA

• “Skin” by Machinae Supremacy

• “The Chariot” by The Cat Empire
  She even curated a full playlist of her favorite queer, feminist, and empowering anthems. (You can find that linked on her website).

People who light her fire include:

• Her wife, Hannah Bloom—her biggest supporter and creative co-conspirator

• Stephanie Shields of Zap Master Electrology, who helped launch the support groups

• Mercury Stardust, for being a beacon of trans femme representation

• Devon Price, for helping her unmask her neurodivergence

• And the beautiful blog Stained Glass Woman, which was her lighthouse during the early storm of coming out.

🥝 More Than a Business—It’s a Movement

Kiwifruit Coaching isn’t just a coaching business. It’s a reclamation. A declaration. A commitment to make the world gentler, one beautifully queer human at a time.

Hazel didn’t wait for a seat at the table—she built a new one, and it’s open to anyone who needs a place to land.

👉 Learn more, join a support group, or book a session at www.kiwifruitcoaching.com

Follow along on Instagram and join the Queer Peers Discord via her Events page.

Image provided by Hazel